Institute of Art Design + Technology
Dún Laoghaire
On Show 2020
Annie Rowe

In a world where we’re often made to feel small and powerless, Mighty aims to enable young adults to feel like they have a fighting chance against the climate crisis. We’ve all often felt like we’re not doing enough or that we’ll never be able to do enough, but if we could unlearn eco guilt and focus on small actions we could restore some faith in the future.

The Mighty app helps users visualise their good impact on the world by seamlessly tracking their actions, and lets them see the enormous difference they make every day whilst simultaneously showing them how many other users also did those actions. By coming together as a community to celebrate how powerful we are as individuals you can chip away at that anxiety, and users can take out the app whenever they’re feeling overwhelmed for an instant pick-me-up.

The campaign helps users take the movement to a physical level, where they can download posters and buy sticker sets to show the world that they’re powerful, and remind others that they are too. Dissertation title: Period Propaganda: Proctor & Gamble ads and the control of Irish women’s bodies