Institute of Art Design + Technology
Dún Laoghaire
On Show 2020
Ellen Conn

Deadstock is a sustainable fashion magazine produced to inspire readers to become conscious consumers. The photographic work is presented in digital format with a colourful, charismatic aesthetic.The photographs explore the accumulation of mass consumption through fashion photography and the overwhelming impact that it is having on the environment. The magazine is a fresh outlook on fashion photography as the fashion industry has been said to be the second worst polluting industry in the world. Deadstock is an old world new platform for sustainable fashion advertising, the movement of upcycling and acts as a conscious style index. Information is disclosed through interviews with sustainable and industry experts to explore the matter of becoming a conscious consumer.